③ When you localise
Japanese copyand message assets
Japanese copy and message assets gives you a message direction and candidate wording grounded in how Japanese consumers actually phrase things. It costs $4,900, or $900 per month as an add-on to monitoring.
When brands use this
- You translated your existing copy into Japanese and the response has been flat
- Your Japanese agency has proposed wording and you have no way to judge it
- You want to rebuild your landing page or ad messaging but have no evidence to base it on
What you receive
- A message hypothesis: which attributes Japanese consumers are actually judging you on
- A list of the phrases they use, in three columns — original Japanese, literal translation and intent
- Candidate wording in natural Japanese, at a level of detail your team can discuss
- Phrasing to avoid, because it is misread or resented in Japan
How it runs
- You share the product, the value you want to communicate and your current copy
- We extract how that value is talked about by Japanese consumers
- We set the message direction and turn it into candidate wording
- A 60-minute readout after delivery
Categories
Categories we cover
Any consumer category. You name it; we collect and interpret. Same three packs.
- Beauty
- Hair / oral / body
- Supplements
- OTC
- Baby & maternity
- Pet
- Packaged food
- Snacks
- Drinks
- Alcohol
- Restaurants
- Apparel
- Luxury
- Household
- Furniture
- Appliances
- Beauty devices
- Phones & gadgets
- Games & toys
- Character IP
- Cars
- Housing
- Travel
- Telecom & video
- Education
Out of scope
- Industrial B2B
- Clinic advertising
- Credit / insurance sales
- Politics, religion, adult
The free sample is Japan skincare only. OTC is interpretation, not claim clearance. We do not keep a live corpus in every chip on this page.
Price
- $4,900, one-off. Two products or two categories; beyond that we quote
- While a monitoring contract is running, this can continue as an add-on at $900 per month
- No setup fee
What this is not We are not a translation agency. Finished Japanese copy for production and creative execution are outside the scope. What we deliver is the evidence and direction behind the message.
Start with a free sample.
Company, name and email only — about one minute. No sales calls.
Get the free sample report